Advance Your Career by Using Online CRT-550 Dumps

1. An existing triggered send needs to be updated with new content

Select the correct sequence

2. A company collects subscriptions on its websites. It does the following:

• Compiles that subscription list in a database in the website content Management System (CMS).

• Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

• Uses Marketing Cloud as the database of record.

• Sends up to five emails a week based on subscriber engagement with prior sends.

What automation sequence (excluding waits) should cover these requirements?

3. An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.

What Contact Entry mode best fits this scenario?

4. A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy? Choose 2 answers

5. An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.

The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the

customer's daily promotional email? Choose 3 answers

6. A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.

Which sequence of activities in Journey Builder should accomplish this?

7. NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

8. A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.

Which two tools should be used? Choose 2 answers

9. A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings

* Data for the campaign will be in two data extensions: Customer and New Accounts

* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.

* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.

Which automated workflow meets the customer's requirements?

10. A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend? Choose 2 answers

11. As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

12. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take to create Send Classifications? Choose 2 answers

13. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns.

The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to

possess?

14. Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

15. When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

16. A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:

* CustomerlD

* FirstName

* EmailAddress

* OrderlD

* OrderDate

* ShippedDate

Which SQL statement should the consultant use?

17. A customer needs to import data from an SFTP site. The customer wants to:

• Segment the contents of the file and then send emails.

• Transfer the file to the SFTP site at various times daily.

• Send to data extensions.

What sequence of automation activities should meet these requirements?

18. The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

19. A company collects subscriptions on its website. It does the following:

* Compiles that subscription list in a database in the website Content Management System (CMS).

* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

* Uses Marketing Cloud as the database of record.

* Sends up to five emails a week based on subscriber engagement with prior sends.

Which automation sequence (excluding waits) should cover these requirements?

20. NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

21. A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

Given the customer's requirements, which method should be used to automate their monthly promotional email?

22. A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

23. A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.

Which sequence of activities would best accomplish this?

24. 1.A customer has three data extensions that need to be added to Contact Builder

* Customers contains customer information

* Orders contains order information

* Products contains product information

How should these data extensions be linked within an Attribute Group? Choose 2

25. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

26. Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

27. A customer wants to link web analytics data to subscriber data.

How should this be set up in Data Designer?

28. Which three statements are correct about Data Designer? Choose 3 answers

29. Which three statements about Send Log Data is correct?

30. Which statement is correct regarding tracking aliases? Choose 2 answers

31. What statements are correct regarding Attribute Groups? Choose 2 answers

32. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

33. A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application? Choose 3 answers

34. Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.

In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented? Choose 2 answers

35. A customer would like to store financial data related to invoicing in its data extensions.

Which field type should be used?

36. A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

37. Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

What action should be taken to increase subscriber engagement? Choose 2 answers

38. A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution?

39. NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

40. What are two possible outcomes when “Multipart MIME” is selected during the send process? Choose 2 answers

41. A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

42. Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers

43. What are data extension data retention policies?

44. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

* Contact records will be augmented by relational data tables via Contact Builder.

* The customer data file will contain 5M records with 40+ attributes.

* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

* A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

45. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.

Which workflow should meet these requirements?

46. A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

47. North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

* Shipping notices will be sent once a day.

* The shipping file will be placed on the FTP sometime after 4:00 p.m.

* The shipping data will be stored in the shipping Notice data extension.

* A field in the data extension will contain the shipping data.

* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

Which workflow would most effectively enable NTO to do this?

A)





B)





C)





D)

48. A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.

How should the customer individualize the email content?