C_C4H22_2411 Dumps Help You Study Objectives

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1. You are a consultant on an SAP S/4HANA Cloud greenfield project.

Which of the following aspects should you focus on to achieve and maintain clean core data quality? Note: There are 2 correct answers to this question.

Stability

Timeliness

Accuracy

Efficiency

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2. You are an account owner and must set up security levels for account access and data management. You receive a "Forbidden" message.

What should you do to fix this error?

A. Create a new account owner role and email to access Security Settings.

B. Go to Management > User Management and verify your email address.

C. Check your email for a link to access the Account Security Settings.

D. Clear your cookies and access Management > Security Settings.

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3. Which of the following problems can the Email Campaign Check identify? Note: There are 3 correct answers to this question.

Subscriber validation (active/inactive subscribers)

Image Domain Consistency (same parent domains)

Image URLs (phishing links)

Throttling recommendations (campaign sending rate)

Custom email footer (unsubscribe links)

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4. How does the IP access control functionality work?

Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.

Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two-step authentication.

Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.

Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.

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5. Which of the following functionalities is NOT available in the Email Basics tab as a standard option for email campaign configuration?

Use your own reply-to email address

Checkbox to Insert "Unsubscribe" link

Use your own "From" email address

Checkbox to Insert "Show Online version" link

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6. Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.

Country codes must be maintained in the +00 format.

A single opt-out process in marketing messages must be included.

A short code for opting out of SMS messages to all countries must be defined.

Technical and legal requirements of the destination regions must be adhered to.

Opt-in permission must be obtained for the type of content being sent.

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7. In which cases can you use personalization rules in an email campaign? Note: There are 2 correct answers to this question.

A. In a triggered email

B. In an on-event email

C. In a batch email

D. In a recurring email

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8. What actions can an account owner perform on the Security Settings page? Note: There are 2 correct answers to this question.

A. Set up IP access control

B. Define the permitted email domains.

C. Create external events.

D. Deactivate users.

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9. Which of the following attributes are synchronized from Emarsys-opened email activities to SAP Customer Data Platform? Note: There are 3 correct answers to this question.

IP address

City name

Attachment size

Email subject line

Time zone

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10. A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions."

Where can you correct this?

Content > Forms

Channels > Email Campaigns

Management > Form Settings > Opt-in Invitation and Interests

Management > Form Settings > General Format

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11. Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.

New Store Revenue

Total Refunds

Store Revenue

Store Purchases

Average Purchase Value

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12. You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey, the customer must analyze the current IT landscape to eliminate redundant systems and establish an efficient architectural design.

Which of the following can you use to do the analysis?

SAP Best Practices

Lean IX

SAP Cloud ALM

SAP Solution Manager

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13. Which of the following applies when using Send Time Optimization (STO)?

You can configure the launch time for new contacts with no behavior history.

You can exclude duplicate email addresses.

You can activate "STO" on the default scheduling or advanced scheduling page.

You can exclude specific hours in order to avoid contacts receiving emails at those times.

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14. What can you configure in the Email Widget Editor shown below? Note: There are 2 correct answers to this question.

The layout and currency format of the recommendation

The image of the product used for the recommendation

The language of the recommendation

The product catalog fields you want to display in the recommendation

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15. You are preparing for a big in-store event. You want to use the data collected from the in-store event for a follow-up campaign. Specifically you want to segment by the registration source and the registration date.

What custom field types do you need to create? Note: There are 2 correct answers to this question.

Date-entry

Multiple choice

Single choice

URL field

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16. Which of the following describe Automation programs? Note: There are 2 correct answers to this question.

Interactions should be used for programs that react to a customer action.

Both Automation Center and Interactions share the same entry points.

Automation Center should be used to create recurring lifecycle campaigns.

Automation Center always ignores the opt-in status for emails.

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17. Which of the following attributes can be used for Smart Insight filtering? Note: There are 3 correct answers to this question.

Attribution channel C You can filter by the channel responsible for the purchase (currently email, In-app, and Push campaigns).

Expired Coupon - You can filter for users whose coupon has expired.

Email campaign name C You can filter contacts based on the campaign's name in Emarsys.

Price amount C You can filter orders based on a price range for items purchased in those orders.

External ID C you can filter contacts by this ID if you use an external ID to identify your customers, products, or stores.

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18. You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart.

Why does this sequence NOT qualify as a conversion?

Because the contact would have to make a purchase for the sequence to count as a conversion.

Because only one of the events in the sequence occurred within the attribution window.

Because there must be at least 3 events in a sequence to count as a conversion.

Because none of the events within the sequence occurred within the attribution window.

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19. Which statement correctly describes the data flow of Web recommendations?

Recommendations are requested from the end user's browser by the JavaScript AP

The returned recommendations are then displayed by the same AP

Recommendations are requested from SAP Emarsys Customer Engagement servers. The returned recommendations are then displayed on the client website.

Recommendations are requested from the end user's email server by the JavaScript AP

The returned recommendations are then displayed by the same AP

Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.

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20. You have 1500 contacts and have manually uploaded 100 additional new ones, but the number of available contacts on the Database Growth widget still shows 1500. You checked that the email address fields are filled and the email addresses are valid.

What are some possible reasons why the additional new contacts are not showing up? Note: There are 2 correct answers to this question.

The update takes at least 24 hours to show in the widget.

Too many new contacts were uploaded at the same time.

The Database Growth widget only shows auto-imported contacts.

The opt-in field was not set to TRU

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21. You created link categories under Management > Link Categories. Where can you utilize them? Note: There are 2 correct answers to this question.

Analytics > Trends

Contacts > Segments

Main Dashboard > Email Results widget

VCE Email Editor > Predict Mail Category widget

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22. You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data.

Which of the following connection types are available? Note: There are 3 correct answers to this question.

MySQL

Oracle database

Snowflake

IBM DB2

Google BigQuery

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23. You are creating personalization tokens that you can reuse across different channel campaigns.

Which of the following token types are available? Note: There are 2 correct answers to this question.

Contact Data

Email Address

External Data

Custom Data

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24. Only 50% of the push messages in your test campaign are delivered. The error messages indicate issues with the Mobile Engage push token.

Which of the following could be the cause? Note: There are 3 correct answers to this question.

Incorrect campaign criteria

Outdated app certificate

Incorrect segment criteria

Invalid personalization token

Outdated app version

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