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1. How often are the Einstein Engagement Scoring scores updated for Email?

Daily

Hourly

Weekly

Monthly

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2. What is the fastes way to add a classification to a post?

A. Macro

B. Add classification manually to each post.

C. Classification cannot be added to a post

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3. Where to create topic profiles in command center?

command center

social automate

social admin

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4. how many activities recommended in a journey canvas. (150-200)

10

50

100

300

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5. Which two statement are true when using Journey Data and Contact Data within Journey Builder? Choose 2 answers

Contac data is dynamic data that retrieves the latest value upon decision split execution.

journey Data is a set of static values passed into the journey for each contact.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

Contact Data is a set of static values passed into the Journey for each contact.

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6. How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

Sales cloud entry audience in journey builder

Use a api to trigger journey directly from ecom site and use email address as subscriber key.

Use an api to create record in sales cloud directly from the ecom site

Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

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7. What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

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8. What data is there in mobile connect demographics, select3

A. City

B. Region

C. Email

D. First name

E. channel

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9. Which three features are supported in MC Advertising Studio?

LinkedIn company matching

Tiktok user matching

Myspace user matching

Facebook advanced match

Linkedin user matching

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10. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

All business units will have access

Only the business unit where it was created will have access

Only the business unit(s) immediately below the top level account will have access

Only the top level business unit will have access and permissions need be set here for sharing

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11. When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to’ control?

The total number of times a mobile device can receive this message once every 72 hours

The total number of times a mobile device can receive this message once every week

The total number of times a mobile device can receive this message during the active period

The total number of times a mobile device can receive this message once every 24 hours

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12. Which three are fields in the Mobileconnect Demographics table? Choose 3 answers

Region

Channel

Email

City

Last Name

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13. What user permission is required to configure SSO in social studio.

Super user

full user

custom user

limited user

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14. Which three statements are true of Einstein Messaging insights (EMI)? Choose 3 answers

EMI detects how quickly the message was read

EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

EMI detects anomalies and unexpectedly low or high values and generates insights

EMI analyzes both batch and journey builder sends

EMI pre-determines the percentage of subscribers that will unsubscribe

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15. What is the most frequent option to refresh an Advertising Audience?

Monthly

BI-weekly

Hourly

Daily

Weekly

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16. What is true about contact data and journey data.

Journey data is static and contact data is updated data.

Contact data is static and journey data is updated data

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17. Which social network(s) support lead capture in Ad Studio?

Linkedin 2%

Instagram

Facebook

Twitter

Google Adwords

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18. Which step must be completed before creating audiences with Advertising Studio in order to send advertisements to Facebook, Pinterest, Google or LinkedIn platforms?

First create and setup a business/advertising account with the audience platform

Call the platform hotline to ask for permission to send advertisements.

No steps are required since it is already configured in your Marketing Cloud account.

Have subscribers opt-in.

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19. What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

Workspace Shared Notes

Publish Macros

Individually

Post Approvals

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20. What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

Nullable fields to be used for comparing your Journey Data and Contact Data fields

An expression builder references Journey Data and Journey Filtered : activities

An expression builder references Journey Data and Contact Data.

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21. How should an administrator update the "Do Not Track attribute" value after it has initially been set?

Log a support case

Use an API Call

Overwrite a subscriber's DoNotTrack settings with an import

Respond to the email with the subject line 'Begin Tracking’’

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22. A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer.

Which three clarifying questions would help a consultant understand more?

Are there more than 100 order records that could match?

Are you using attribute to attribute comparison in your decision split criteria?

Are you integrated with other Salesforce Clouds?

Is the Contact information spelled correctly?

Do any of the orders for that subscriber meet your decision split criteria?

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23. Benefit of IS(advanced real-time personalization across various channel, unified customer profile)

Understand, decide act

Listen, Understand, Act

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24. You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist.

What would happen?

the inbox message is replaced for all user.

the inbox message is replaced only for users who do not exist:

inbox message Is replaced for users who read the first message.

Inbox message is replaced for existing usef s and deleted for users who do not eixist.

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25. What does Priority in an in App message determine?

If the priority is set to 1, then the user's device will vibrate to let them know

Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

Where on the screen (top, middle, bottom) the in-app message should appear

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26. What three statements are true regao1kr«c; Einstein Engagement Frequency (EEF)? Choose 3 answers

EEF analyzes 360 days of historical data to determine the right frequency of communication.

EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.

EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.

EEF uses only commercial send data. Transactional sends are not considered in modeling.

Salesforce trains each customer's model using only that customer's data.

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27. What is the primary function of Einstein Copy Insights?

Give insight on Email message copy to understand which text is resonating with Contacts

Analyze the subject lines to uncover insights and optimize email engagement

Recommend best copy for web content for blogs, articles, etc.

Drive higher Mobile App engagement through optimized Push message copy

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28. In which place can the facebook ad campaign be viewed when created in ad studio?

Facebook testing environment

Journey Builder

Facebook Business Manager

Harkebing Cloud Setup

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29. What Einstein functionality makes predictions for email only?

Einstein Scoring

Einstein Copy Insights

Einstein Engagement Frequency

Send Time Optimization

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30. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist.

What is the expected outcome?

The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

The new message replaces the first message only for users who no longer exist in the audience

All users receive the new message, but only if they're read the first message

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31. What is the prerequisite to create advertising studio audience:

Create advertising/business account on the required and network and setup the ad account integration in MC

Set user opt in data.

There is no prerequisite as all setup is done.

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32. To what types of objects can you do a quick send in distributed marketing, Select multiple

Lead

Contact.

Person account, (opportunities, Quick send message records)

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