Prepare marketing cloud personalization Exam with Using marketing cloud personalization Dump Questions

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1. How many times can a visitor accomplish a goal in interaction studio?

It varies depending on the setup of the goal segment

Each time a visitor leaves and rejoins the goal segment

Only once for all time

No more than twice or the goal completion will no longer be counted

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2. Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

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3. How often is the Event Stream report refreshed?

Every Day

Every 15 Seconds

Every 30 Minutes

Every hour

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4. A brand's website is seeing high traffic but much of the behaviour is anonymous.

How does IS unify anonymous identifies?

IS uses probability matching to determine if two or more profiles represent for user identity

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

IS users third party software to match anonymous and knows identifies

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5. What three things does a developer code in web template?

Campaign qualification rules

HTML and CSS for controlling appearance

Client side instructions for rendering

Set the control group percentage

Defining what can be configured in a campaign

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6. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

Einstein recipes

Catalog items

Promotion

Einstein Decision

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7. What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Co-Buy

Co-Browse

Trending

SmartBundle

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8. Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

Server-Side Campaign

Mobile Campaign

Email Campaign

Web Campaign

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9. What are three ways segments are used in marketing cloud personalization?

Set goal and filtersb)

Recommending products

Targeting for campaigns

Creating related lists within Salesforce CRM

Analytics, trends and engagement

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10. If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Developer tools

Force SDK URL

Campaign Debugger

Inject SDK

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11. How are anonymous visitors tracked?

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

The customer must assign a unique alphanumeric identifier using a first-party cookie

The browser assigns a 3rd party cookie

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12. What three features are used to support mobile web personalization?

SiteMap

Web SDK

Mobile SDK

Mobile Data Campaign

Templates

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13. The Sitemap is implemented to manage which channel solution?

Email

Server-side

Web

Mobile

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14. When using B2B Detect, which two options are valid account origins?

IP address

Time of day

Customer date of birth

Account Domain

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15. What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Exclusion

Ingredient

Variation

Booster

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16. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Increase in organic search ranking

Increase in conversion rate

Increase in revenue

Increase in first time visitors

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17. How are anonymous visitors tracked?

Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.

The customer must assign a unique alphanumeric identifier using a first-party cookie.

The browser assigns a 3rd party cookie

Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.

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18. What would a marketer include if they want to ensure they display recommendations from more than one category?

Variation

Exclusion

Ingredient

Booster

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19. Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Einstein content recommendation

Banner with CTA

Infobar with CTA

Einstein product recommendation

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20. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

25 filters and 25 goals

Unlimited

300 total between filters and goals

64 total between filters and goals

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21. What are the three primary areas of data stored in IS which represent a company's key business informative?

User behaviour

Employee performance

Shadow catalog information

Statstical tracking of KPI's

Operational information

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22. Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Similar Items

Trending

Co-Browse

Collaborative Filtering

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23. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Data-in, understand, engage, data-out, analyse

Know, understand, personalise, engage, analyse

Identify, understand, decide, act, analyse

Profile, insight, understand, act, analyse

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24. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Recipe

Attribute

Survey

Promotion

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25. How quickly does interaction studio synthesize and activate date to gauge and respond to an individualâ™s in-the-moment intent, across channels?

30 Seconds

30 milliseconds

1 second

1 minutes

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26. Where can a developer access pre-built Global Templates?

View List Template option in the Launcher

From the Templates list when building a campaign

From code examples in developer docs

Templates menu under the web Campaign menu in the UI

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27. What attribute and value is passed in the event API request for returning server side campaigns?

Source = Server

Server Side messages = 1

Server side are always returned

Server side = true

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28. Which three components of a recipe are optional when configuring a new algorithm?

Decisions

Ingredients

Variation

Boosters

Exclusions

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29. What are Marketing Cloud Personalization's machine learning powered algorithms called?

Data Science Workbench

Machine Learning Tools

Einstein Decisions

Einstein Recipes

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30. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Product ETL

Transaction ETL

Manual segment ETL

External email campaign events ETL

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31. What are the components of an Marketing Cloud Personalization web campaign?

Email capture, homepage, and product requisite

Affinity, infobar, and attribution window

Configured recipe, visitor profile, and content window

Experience, template, and content zone

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32. How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Immediately

Every 15 minutes

Hourly

Daily

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33. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Recipes

Templates

Audiences

Campaigns

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