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February 12, 2025

AD0-E560 dumps questions can help you identify areas where you need to focus your studies. As you answer questions, you will be able to see which topics you are comfortable with and which ones you need to spend more time studying. Adobe AD0-E560 dumps questions provide realistic practice for the certification exam. AD0-E560 dumps are designed to simulate the actual exam environment, and they will give you a chance to practice answering questions under time pressure. Study free Adobe AD0-E560 online dumps below.

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1. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQ

Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.

When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.

Leads that are recycled cannot re-enter the Revenue Cycle Model stages

2. What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

Data compatibility

Campaign folder naming conventions

Required API endpoints

Frequency of email campaigns

3. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.

Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.

Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.

Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.

Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.

Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.

4. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:

SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team

SQL leads that are disqualified should be removed from the SLA stage

SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL)

What are the three changes that needs to be implemented? (Choose three.)

Add an SLA stage, SAL, between "SQL" and "Opportunity"

Add a detour stage, "Disqualified”, from "SQL"

Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days

Add an inventory stage, SAL, between "SQL" and "Opportunity"

Add a "Disqualified" transition from "SQL" to "MQL"

5. What is a potential challenge when integrating a third-party analytics tool with Marketo?

Data enrichment capabilities

Data mapping discrepancies

Limited campaign templates

High email bounce rates

6. What elements should be included in project boundaries? (Choose two)

Defined KPIs

Workflow templates

Identified risks

Email performance reports

7. A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.

What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

Will E-Commerce share order data with Marketo via a Custom Object?

Will E-Commerce share billing data to the Company object in Marketo?

Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?

Will E-Commerce use a default integration for order data and billing?

8. A client’s Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.

What is the first step to resolve this?

Implement naming conventions for campaigns

Reduce the number of campaigns

Consolidate all campaigns into one workspace

Remove inactive campaigns

9. Which report helps assess the success of an engagement program?

People Performance Report

Engagement Stream Performance Report

Program Performance Report

Email Performance Report

10. A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.

The company wants to track:

The number of leads generated by this campaign

Which channel generated the most leads

How many people completed the download and which medium drove them to the form

What is the best approach to program configuration in Marketo to achieve this level of reporting?

Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program

Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program

Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program

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11. 1.Which metric is most relevant for tracking lifecycle changes in Marketo?

Program Success Rate

Lead Conversion Rate

Stage Velocity

Email Open Rate

12. A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

Increase marketing spend on Live Events

Increase marketing spend on Content Syndication

Increase marketing spend on Webinars

Increase marketing spend on Tradeshows

13. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.

Who should be involved in making decisions on what behaviors should be scored?

CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator

CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer

CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative

CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager

14. When should partitions be used in Marketo?

When managing global leads across multiple regions

When organizing campaigns by engagement type

When personalizing templates for small audiences

When using static lists exclusively

15. What type of data is most critical for lifecycle stage analysis?

Audience Segmentation

Stage Entry and Exit Dates

Email Click-Through Rates

Lead Nurture Content

16. How can you scale a Marketo Engage instance for global campaigns?

Create separate workspaces for each region

Use Smart Lists for all segmentations

Avoid using dynamic content

Consolidate all campaigns into a single workspace

17. An Adobe Marketo Engage Consultant is reviewing all programs in an instance.

Each campaign in each program contains at least three flow steps:

If Acquisition Program is Empty, change Acquisition Program to the current program's name

Change the status in the program (based on the action)

Write an Interesting Moment

These flow steps happen in almost every campaign.

How can the Consultant edit the programs for scalability and efficiency?

Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.

Create global Interesting Moments campaigns based on specific triggers and using tokens.

Remove the program status change because this will be handled by the Acquisition Program update.

Use program-level templates to standardize campaign flows and tokens.

18. Which of the following is most critical to prioritize during a system audit?

Removing inactive campaigns

Fixing data governance issues

Renaming program folders

Updating campaign templates

19. A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:

Some of the sales leads are in the early stages of research and not ready for sales

Leads downloading a white paper does not indicate their interest to speak to sales

Leads participating in an event are more ready to speak to sales

What would the Marketo Engage consultant recommend based upon the above requirements?

Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration

Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance

Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration

Add a lead stage for every action, such as white paper download or event registration.

20. Your Marketo project involves integrating a CRM.

Which stakeholders should be included in the integration process?

CRM Administrator and IT Team Lead

Sales Manager and Data Analyst

Marketing Specialist and Content Creator

Campaign Manager and Customer Support Agent

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21. What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

Using Workspaces and Partitions for regional teams

Consolidating all campaigns into a single folder

Creating localized Smart Campaigns for each region

Reducing the number of email templates

22. Which types of data integrations are supported in Marketo? (Choose two)

API-based real-time integrations

Manual lead imports via CSV

Predictive analytics integrations

Batch-based CRM syncs

23. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.

The company runs quarterly campaigns that touch all three channels and wants to identify:

which of these channels are generating the most opportunities from newly-acquired leads

the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign

They are using Opportunity Contact roles correctly and have assigned period costs to all programs.

Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity

Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount

Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created

Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity

24. An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:

• How many marketing-qualified leads (MQLs) do I have?

• How long does it take for a new lead to become an MQL?

• What is my conversion rate for MQLs to opportunities?

How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

Build a Revenue Cycle Model (RCM) Create transition rules for each stage Ensure that the transition rules have a trigger Use People by Revenue Stage report

Build a Revenue Cycle Model (RCM) Create transition rules for each stage Ensure that the transition rules have a trigger Use the Success Path Analyzer report

Build a Revenue Cycle Model (RCM) Create transition rules for each stage Set Google AdWords Conversions in the Revenue Model Use the Opportunity Influence Analyzer report

Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports

25. What type of stakeholder typically requires advanced training on reporting features in Marketo?

Marketing Manager

Content Creator

Sales Representative

Database Administrator

26. What components are essential when designing a lead lifecycle model? (Choose two)

Defining lifecycle stages with clear entry/exit criteria

Including static lists for audience segmentation

Integrating lead scoring for lifecycle progression

Setting up multiple engagement streams per stage

27. Which type of integration is best suited for syncing real-time sales updates with Marketo?

API-based integration

Batch processing

CSV uploads

Manual updates

28. An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.

What should the architect recommend to their client regarding field creation best practices?

Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.

Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.

Create a new unique field for every event or custom question to ensure data accuracy and retention.

29. Which security measure is most effective in preventing unauthorized data access in Marketo?

Using encrypted fields in forms

Implementing Single Sign-On (SSO)

Limiting segmentation by lists

Increasing engagement campaign approval settings

30. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.

What is the problem of this setup from a reporting perspective?

It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

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31. A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.

Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately

Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs

Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations

Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.

32. A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.

Which two recommendations would be made for improving the company's deliverability? (Choose two.)

Reduce the number of links and images in email assets to prevent them from being seen as spam

Move to a dedicated IP address for easier monitoring and resolution of delivery issues

Set up DMARC reject policy to prevent unauthorized sending from the company's domain

Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts

Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times

33. An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.

How would a Marketo Engage consultant recommend the campaign setup and personalization?

Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization

Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization

Smart List: Trigger Added to custom object Flow: Wait for 8 hours > Execute Campaign Execute Campaign Smart List: Payment is "not paid" Execute Flow: Send Email Person tokens for personalization

Smart List: Trigger Added to custom object Flow: Wait for 8 hours > Execute Campaign Execute Campaign Smart List: Payment is "not paid" Execute Flow: Send Email Tokens using velocity scripting for personalization

34. Which element is critical to evaluate when reviewing a Marketo instance?

The number of landing pages

Data quality in the lead database

The quantity of marketing campaigns

The number of cloned assets

35. What are key aspects of efficient Marketo instance administration? (Choose two)

Enforcing role-based access controls

Consolidating all campaigns into one workspace

Implementing naming conventions for all assets

Removing all inactive users

36. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.

Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

Identity URL with Client Score and Client ID

Endpoint URL with Client ID, Your Email Address, and Client Secret

Endpoint URL with Access Token and Client ID

Endpoint URL with Access Token and Your Email Address

Identity URL with Client ID and Client Secret

37. A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.

Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?

Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows

Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows Set up the appropriate reports and subscribe the stakeholders to these reports

Identify and document the intended report goals this business unit wishes to achieve Discuss and document the various channel attribution groups and confirm if these are relevant to business goals Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly

Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level Check that all of the important tracking programs have period costs assigned Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly

38. Which campaign logic is most suitable for nurturing early-stage leads?

Smart Campaign Triggers

Engagement Streams

Batch Campaigns

Static Lists

39. How can API integrations be secured in Marketo? (Choose two)

Use approved API tokens

Enable IP restrictions for API access

Disable external integrations

Use dynamic content for security

40. Which type of logic is used for complex segmentations in Marketo?

Lead Scoring Logic

Advanced Smart List Filters

Email Delivery Timing

Engagement Streams

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41. When implementing a modified process in Adobe Marketo Engage, what are the key considerations for assessing its impact on marketing operations, implementing effective change management strategies, and ensuring proper enablement for users to adapt to the updated workflows?

Assess the impact on key metrics, hold a meeting to communicate changes to stakeholders, and conduct comprehensive training sessions

Concentrate on the impact assessment, email changes to stakeholders, and provide multiple training sessions

Conduct basic discovery workshops, implement changes without informing stakeholders, and assume users will effortlessly adapt without any need for enablement or communication

Ignore impact assessment, implement changes without informing stakeholders, and assume users will naturally adapt without any enablement measures

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